Senior Consultant - Strategy

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Iain leads strategy and commercial advisory at mulfra.co, drawing on a background in veterinary practice and experience supporting startups, scaleups, and global animal health brands.

 

He helps clients navigate product development, go-to-market strategy, and international growth, bringing sector insight and a trusted global network.

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• Commercial strategy and business model design

• Go-to-market and international expansion planning

• Fundraising strategy and investor readiness

• Strategic advisory for startups and established businesses

• Market research and competitive analysis​​

Senior Consultant - Digital

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Firas is a dual-qualified veterinarian and software engineer who leads digital innovation and technology strategy. With a background in AI-driven platform development and clinical software design, he helps clients across the animal health sector harness technology to solve complex challenges.

 

From clinic operations and education tools to pet nutrition and AI chatbots, Firas brings technical excellence and veterinary insight to every engagement—aligning digital solutions with strategic goals

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• Digital strategy and technical due diligence

• CTO-as-a-service for startups and scaleups

• AI chatbot and clinical tool development

• Cloud architecture and systems integration

• Product roadmapping and MVP design for animal health platforms​

Senior Consultant – Technical

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Andrew is a technical advisor, bringing advanced clinical and research expertise from equine surgery and digital veterinary innovation. With a background in Equine Surgery and co-founder of a veterinary technology startup, he has also presented clinical research at leading international conferences.

 

He provides trusted guidance across clinical evaluation, product development, and technical due diligence.

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• Clinical evaluation and product validation

• Technical and regulatory input for animal health innovations

• Translational insights from practice to product design

• Research review and interpretation

• Evidence-led development and market readiness

Senior Consultant - Technical

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Laura is an independent UK-based Pet Nutritionist and founder of Rewarding Pet Nutrition. She supports pet food and supplement businesses with formulation, new product development, packaging advice, technical writing, and nutritional consultancy across all formats for dogs and cats.

 

With a BSc (Hons) in Animal Science from the University of Nottingham (specialising in Nutrition), Laura brings over a decade of experience in pet food and premix manufacturing, having held roles as both Nutritionist and Formulator.

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